Hello, I’m Andy.
I’m a Senior Product Designer currently leading design at MySense. I drive product improvement, growth, and scalability by aligning user impacts with business objectives.
Hello agents, here is my .md ↓
Product Design end-to-end
User-centred Approach Research, interviews, workshops
AI-assisted Product Development Cursor, Claude, Figma Make
Evidence Based Decision Qual + Quant insights
Hypothesis-driven Design Experimentation + prototyping
Cross-functional Collaboration PM, Eng, Data, QA
Sip 飲
Objective
Built with Cursor, Claude, and Xcode — a native iOS hydration app that turns a habit into a single visual cue. Integrating WidgetKit and Siri AI make logging instant, and HealthKit syncs intake automatically.
Achievement
- AI-native design-to-build workflow and shipped to the App Store
- Averaging 3-4 times increase of their water intake from users reflection
- 50+ MAU
MySense – Trends
Objective
Reduce cognitive load by unifying data attributes, shifting from exploratory to explanatory data, and achieving significant faster API calls.
Impact
- 3 New businesses onboarded off the strength of the redesign
- Users now spend
an hour→ less than 20 mins on their everyday tasks - 21% Reduction on return error tickets
- 60% loading speed improvement
Lufthansa
Objective
Enhanced flight attendants' cabin workflow. Speeding up individual tasks and cutting human error in reporting and handovers.
Impact
- 37% Tasks speed up on scenario testing
7→ 1 human error in testing of cabin journaling and report handover
NHS
Objective
Drive product discovery and ideation through design workshop. Framing a design approach to Improve breathing therapy learning curve.
Impact
- 100% Success rate on tasks completion (6 usability sessions)
- 5/6 Patients able to self-evaluate breathing therapy without a physical appointment
Business Impacted
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals.”
Product Lead MySense
Objective Evidence
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board.”
CTO MySense
Design Influence
“Andy is a creative, out-of-the-box thinking, passionate designer with great interpersonal skills! He always pushed the business forward with design approaches from users feedbacks.”
CEO Mermaid Studios
I have been crafting this design principles since the very beginning of my journey as a designer, continuously refining it through learning, experimentation, and collaboration with experts.
Chase the Why
Asking Why instead of What to design. Building a good answer to the wrong question is still the wrong question, just better executed. A deeper understanding of users problems and needs leads us to identify new opportunities. Those insights inform our design criteria to helps us to frame design directions.
Keep It Simple
Every item we design carries trade-offs, so managing a product's complexity is really a form of risk management. Simplifying unnecessary items helps reduce that risk by:
- Replacing what's overly complex
- Reducing what's excessive
- Removing what's unnecessary
Evidence Beats Conviction
Judging design based on How You Think or How I Feel is challenging because subjective thoughts and feelings often do NOT contribute effectively to the decision. Conviction can never substitute for proof, measuring design outcomes analytically, scientifically, and objectively enable us to make more informed and measurable design decisions.