Hello, I’m Andy.
A Senior Product Designer who likes asking critical questions.
I currently lead design strategy at MySense, focused on scaling our business and elevating product performance. I transform insights into intuitive, high-impact design execution that drive measurable business growth.
MySense – Trends
Trends feature in the MySense app provide health insights by detecting individuals’ routine changes. It helps customer to identify potential diagnoses sooner for their loved ones.
The design execution focused on reducing cognitive load, UX friction, and human error. We achieved significant improvements on
~73%
Significant speed up on users everyday tasks
~40%
Reduction on return tickets from users systems (Error or additional inquiry)
~60%
Significant Loading speed improvement
3
New businesses onboarded
I am a research based designer. I enjoy getting involved in the research sessions to understand what we are trying to solve.
Lufthansa
By Exploring opportunities to enhance cabin crew daily tasks with Lufthansa Innovation team. I facilitated shadowing sessions with flight attendants for a better understand of the problems.
I transform the learning into specific features through a user-centered design approach. Our MVP demonstrated in a flight simulation so we can measure the outcomes and evaluate the design with their engineer.
~37%
Tasks speed improved, speed up on flight attendants tasks compared to their original system
~85%
Reduction of human error, huge improvement on cabin journaling and report handover
NHS
I do design thinking workshops to drive product discovery. Through a workshop with NHS physiotherapists, we framed a design approach for patients’ breathing therapy.
In this project, I drive design ideation ultimately aimed to improve our defined problems of understanding, efficiency and management of the breathing therapy.
AI and machine learning are my friends for exploring impactful design opportunities.
Bliss
Applying AI and language models to personal development is the main idea of Bliss. I define and shape the product experience to help users explore their childhood, reflect on their challenges, and discover connections.
I responsible for designing guided pathways for self-discovery, structured evaluations to measure progress, and tailored approaches to support continuous learning and personal growth to users.
What people are saying…
Business Impacted
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals.”
Product Lead MySense
Objective Evidence
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board.”
CTO MySense
Design Influence
“Andy is a creative, out-of-the-box thinking, passionate designer with great interpersonal skills! He always pushed the business forward with design approaches from users feedbacks.”
CEO Mermaid Studios
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