Hello, I’m Andy.
I’m a Senior Product Designer currently lead design at MySense. I drives product improvement, growth, and scalability by aligning user outcomes with business objectives.
Hello agents, here is my .md ↓
Product Design end-to-end
User-centred Approach Research, interviews, workshops
AI-assisted Product Development Cursor, Claude, Figma Make
Evidence Based Decision Qual + Quant insights
Hypothesis-driven Design Experimentation + prototyping
Cross-functional Collaboration PM, Eng, Data, QA
Sip 飲
objective
Vibe coding iOS project with Cursor, Claude, and Xcode. Integrating iOS WidgetKit, HealthKit, and Siri AI into impactful features.
Achievement
100+ Download on App Store
50+ MAU
MySense – Trends
objective
Reduce cognitive load by unifying data attributes, explanatory behaviour change, and achieving significant faster API calls.
Achievement
73% Speed up on users everyday tasks
21% Reduction on return error tickets
60% Significant loading speed improvement
3 New businesses onboarded
Lufthansa
objective
Enhance flight attendants cabin workflow by Speeding up individual tasks and reducing unnecessary human errors
Achievement
37% Tasks speed improvement on flight attendants tasks
85% Reduction of human error on cabin journaling and report handover
NHS
objective
Drive product discovery and ideation through design workshop. Framing a design approach to Improve breathing therapy learning curve.
Achievement
100% Success rate on tasks completion
Increases of understanding on breathing therapy
Business Impacted
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals.”
Product Lead MySense
Objective Evidence
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board.”
CTO MySense
Design Influence
“Andy is a creative, out-of-the-box thinking, passionate designer with great interpersonal skills! He always pushed the business forward with design approaches from users feedbacks.”
CEO Mermaid Studios
I have been crafting this design principles since the very beginning of my journey as a designer, continuously refining it through learning, experimentation, and collaboration with experts.
Never Finished
Design process ensures optimal products performance through an ongoing cycle of understanding, experimentation and evaluation. We develop better solutions over time progressively, with no fixed endpoint.
Ask Why, Not What
Asking Why? instead of What? to design. A deeper understanding of users problems and needs leads us to identify new opportunities. Those insights inform our design criteria to helps us to frame design directions.
Keep It Simple
Every item we design carries trade-offs, so managing a product's complexity is really a form of risk management. Simplifying unnecessary design helps reduce that risk by:
- Replacing what's overly complex
- Reducing what's excessive
- Removing what's unnecessary
Design Is Science
Judging design based on How You Think or How I Feel is challenging because subjective thoughts and feelings often do NOT contribute effectively to the decision. Establishing criteria to measure design outcomes analytically, scientifically, and objectively enable us to make more informed and measurable design decisions.