As a product designer, I’d say design isn't about how $C$$o$$o$$l$✨ it looks but how effective it works.

Design process ensures optimal products performance through an ongoing cycle of understanding 🧠, experimentation 🔬 and evaluation 🚀.

Start by asking Why? instead of What? to design. Asking questions fosters critical thinking and knowledge learning, it helps us to frame design directions.

We design for user needs, not for ourself 🙅‍♂️. A deeper understanding of users problems and needs leads us to identify new opportunities. Those insights inform our design principles so we can better develop the product’s functionality.

Judging design based on How You Think 🧐 or How I Feel 🤔 is challenging because subjective thoughts and feelings often don’t contribute effectively to the process. Instead, establishing criteria to measure product performance form an objective assessment of whether the design meets its predefined goals.

Keep Testing 🧑‍🔬. Acknowledging that we, as designers, aren’t the end users. Testing helps us minimise potential errors and refine product KPIs. User feedback guides our evaluation of product usability and functionality, enabling us to make more informed and impactful design decisions.

We learn and we make things better 🤘. Design is a continuous process, which dedicated to developing better solutions over time progressively, with no fixed endpoint…