As a product designer, I’d say design isn't about how $C$$o$$o$$l$✨ it looks but more into how effective it works.

Design process ensures optimal products performance through an ongoing cycle 🎡 of understanding, experimentation and evaluation.

Start by asking Why? instead of What? to design. Asking questions fosters critical thinking and knowledge learning, it helps us to frame design directions.

We design for user needs, not for ourself 🙅‍♂️ A deeper understanding of users problems and needs leads us to identify new opportunities. Those insights inform our design principles so we can better develop the product’s functionality.

Judging design based on How You Think 🧐 or How I Feel 🤔 is challenging because subjective thoughts and feelings often don’t contribute effectively to the process. Instead, establishing criteria to measure product performance form an objective assessment of whether the design meets its predefined goals.

Keep Testing🧑‍🔬 Acknowledging that we aren’t the end users. Qualitative testing helps us minimise potential errors and refine product KPIs. User feedback guides our evaluation of product usability and functionality, enabling us to make more informed and impactful design decisions.

We learn and we make things better 🤘 Design is a continuous process, which dedicated to developing better solutions over time progressively, with no fixed endpoint… |

I have been crafting this design process since the very beginning of my journey as a designer, continuously refining it through learning, experimentation, and collaboration with various experts.

Originally from Hong Kong, I earned my Master’s in the UK in 2018 and began my career in Berlin. From there came experience to work with Lufthansa, Siemens, and Charité before returning to England.

In 2020, back in the UK. I joined several startups founding team as a product designer and started lecturing as an associate mentor at a Birmingham City University.

Currently, I work as a Senior Product Designer at MySense, where our team focuses on leveraging data science to provide health insights. Our business goal is to help customers identify potential diagnoses earlier for their next of kin, enabling them to have a better health outcomes and preventing irreversible loss.