My name is Andy Chu, originally from Hong Kong. With 7 years in product design across London, Birmingham, and Berlin. I’ve helped startups and established companies build products that customers love.
Currently, I lead design strategy and execution at MySense as a Senior Product Designer. I drive business growth and scalability through collaboration with cross-functional teams. I also occasionally mentor design students at Birmingham City University.
Beside work, I am engaged with cooking and photography. You’ll often find me at the corner, snapping photos with a bunch of leeks under my arm—haha.
Work Experience
Senior Product Designer at Mysense.ai Remote – London 🇬🇧
2023 – Now
Product Designer at Mysense.ai Remote
2022 – 2023
Associate Mentor at Birmingham City University Birmingham 🇬🇧
2022 – Now
Freelance Product Designer & Consultant Remote
2020 – 2022
Clients Bliss – Berlin Shipowner – London Jumar – Birmingham NHS – UK COGS app – UK MedTrack app – UK
UX Designer at Mermaid Studios Berlin 🇩🇪
2018 – 2020
Clients Lufthansa – Frankfurt Siemens – Munich Hugo Boss – Metzingen Charité – Berlin Groupify – Berlin
Education
MA Visual Communication (User Experience) Birmingham City University
2017 – 2018
BA (Hons) Visual Communication Birmingham City University
2016 – 2017
Community Contributions
Industry Advisory Board Birmingham City University Computer Science Faculty
2024 Evaluation session for improving course structure and syllabus of the MSc User Experience Design course by share the perspectives as a product designer and an associate mentor.
UX & Product Design Workshops Birmingham City University Design Week
2023 Design workshop with international Masters students about context exploring, problem discovery and testing methodology of product design.
Design Education Pattern Change Under Covid Birmingham City University International Webinar
2021 An international webinar for sharing strategy and methodology of design education under covid year.
Design Team Reflective Lectures Mermaid Studios
2021 Develop series of lectures for designer as internal reflection. Building design team culture based on business direction.
Design Process
I have been crafting this design process since the very beginning of my journey as a designer, continuously refining it through learning, experimentation, and collaboration with various experts.
Design process ensures optimal products performance through an ongoing cycle 🎡 of understanding, experimentation and evaluation.
Start by asking Why? instead of What? to design. Asking questions fosters critical thinking and knowledge learning, it helps us to frame design directions.
We design for user needs, not for ourself 🙅♂️ A deeper understanding of users problems and needs leads us to identify new opportunities. Those insights inform our design principles so we can better develop the product’s functionality.
Judging design based on How You Think 🧐 or How I Feel 🤔 is challenging because subjective thoughts and feelings often do NOT contribute effectively to the process. Instead, establishing criteria to measure product performance form an objective assessment of whether the design meets its predefined goals.
Keep Testing🧑🔬 Acknowledging that we aren’t the end users. Qualitative testing helps us minimise potential errors and refine product KPIs. User feedback guides our evaluation of product usability and functionality, enabling us to make more informed and impactful design decisions.
We learn and we make things better 🤘 Design is a continuous process, which dedicated to developing better solutions over time progressively, with no fixed endpoint… |
Case studies
🧑💻 MySense / Functionality Case Study →
👩✈️ Lufthansa / Cabin System →
👩⚕️ NHS / Testing & Feedback →