About Me

# Design Process
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Design process ensures optimal products performance through an ongoing 
cycle of **understanding, experimentation and evaluation**.

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Start by asking **Why?** instead of ~~What?~~ to design. 
Asking questions fosters critical thinking and knowledge learning, 
it helps us to frame design directions.

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We design for **user needs**, not for ourself. A deeper understanding 
of users problems and needs leads us to identify new opportunities. 
Those insights inform our design principles so we can better 
develop the product's functionality.

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Judging design based on **How You Think** or **How I Feel** is 
challenging because subjective thoughts and feelings often do **NOT** 
contribute effectively to the process. Instead, establishing 
criteria to measure product performance form an objective assessment 
of whether the design meets its predefined goals.

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**Keep Testing.** Acknowledging that we aren't the end users. 
Qualitative testing helps us minimise potential errors and refine 
product KPIs. User feedback guides our evaluation of product 
usability and functionality, enabling us to make more informed and 
impactful design decisions.

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We learn and we **make things better.** Design is a continuous process, 
which dedicated to developing better solutions over time progressively, 
with no fixed endpoint...