Hello, I’m Andy.
A Senior Product Designer who likes asking critical questions.
I specialise in transforming research insights into design strategy & execution that drive business impact. I help companies elevate their products and advance their design teams.
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More about me
MySense.ai
I currently lead the design strategy at MySense, focusing on scaling and enhancing product performance. Leveraging our AI models and data science applications, I guide design execution to deliver impactful functionality and intuitive UX.
Additionally I drive business growth through collaborative research and workshops with cross-functional teams.
Case Study
NHS
I do design thinking workshops to drive product discovery. For example, through a workshop with NHS physiotherapists, we framed a design approach for patients’ breathing therapy.
In the project, I drive design ideation ultimately aimed to make breathing therapy more effective and manageable.
Case Study
I am a research based designer. I enjoy getting involved in the research sessions to understand what we are trying to solve.
Lufthansa
Collaborating with the Lufthansa Innovation team, we explored new ways of working for cabin crew to enhance their daily tasks. I designed and facilitated shadowing sessions with flight attendants, then transform the insights into specific features through a user-centered design approach.
I worked on the MVP demonstrate in a flight simulation at the end to evaluate our design with their engineer.
Case Study
I keen on applying AI and machine learning in health care context to explore impactful design opportunities.
Bliss
Applying AI and language models to personal development is the main idea of Bliss. I define and shape the product experience to help users explore their childhood, reflect on their challenges, and discover connections.
I responsible for designing guided pathways for self-discovery, structured evaluations to measure progress, and tailored approaches to support continuous learning and personal growth to users.
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COGS
Collaborating with Futurilla Ltd, we delivered design consultation for Cognitive Stimulation Therapy groups across the Southwest and developed COGS.
I led the research and design strategy for the core functionality of COGS that enable therapists to manage, organising and prepare their remote sessions for supporting people at all stages of dementia.
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What people are saying…
Business Impacted
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals.”
Product Lead MySense
Objective Evidence
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board.”
CTO MySense
Design Influence
“Andy is a creative, out-of-the-box thinking, passionate designer with great interpersonal skills! He always pushed the business forward with design approaches from users feedbacks.”
CEO Mermaid Studios
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