Hi, I’m Andy. A Senior Product Designer who likes asking critical questions.
I specialise in transforming research insights into design strategy & execution that drive business impact. I help companies elevate their products and advance their design teams.
Professional Highlights
User-centred Design Contribute research, workshops, interviews and testing.
Design Leadership Lead design thinking, strategy and execution to solve defined problems.
Evidence Based Challenge assumptions with data evidence, measurements and feedbacks.
Business Contribution Align product design strategy with product KPIs and business goal.
Cross-functional Collaboration with researchers, engineers, product managers, data scientists, and QA teams.
Scaling Experience Establish systems thinking and scalability into new opportunity for sustainable growth.
Current Product
I am currently helping people to discover potential diagnoses sooner for their loved ones
MySense.ai / Health Analytics
Contribution & Collaboration
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals”
Product Lead / MySense
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board”
CTO / MySense
Selected Projects
Bliss. private beta / Personal Growing
NHS / Testing & Feedback
Lufthansa / Cabin System
COGS. beta / Cognitive Therapy