As a product designer, I’d say design isn't about how ✨ it looks but how effective it works.
I design product’s functionality by asking difficult questions. My passion is rooted in the discovery phase of the design process, where I can observe user behaviour, uncover contextual details, and define initial problems.
Design process ensures optimal products performance through an ongoing cycle of understanding, experimentation and evaluation.
Start by asking Why instead of What to design. Asking questions fosters critical thinking and knowledge learning, it helps us to frame design directions.
We design for user needs, not for ourself. A deeper understanding of users problems and needs leads us to identify new opportunities. Those insights inform our design principles so we can better develop the product’s functionality, interactions and user experiences.
Judging design based on How You Feel or How I Feel 🤔🤔🤔 is challenging because subjective thoughts and feelings often don’t contribute effectively to the process. Instead, establishing explicit criteria to measure product performance form an objective assessment of whether the design meets its predefined goals.
Keep Testing. Acknowledging that we, as designers, aren’t the end users. Testing helps us minimise potential errors and refine product KPIs. User feedback guides our evaluation of product usability and functionality, enabling us to make more informed and impactful design decisions.
We learn and we make things better. Design is a continuous process, which dedicated to developing better solutions over time progressively, with no fixed endpoint…
Design process crafted by: Andy Chu →
‣