Hi, I’m Andy. A Senior Product Designer who likes asking critical questions.
I specialise in defining initial problems from research insights and transforming learnings into design strategies that drive meaningful business impact
Professional Highlights
User-centred Design Contribute research, workshops, interviews and testing.
Impactful Decisions Lead design thinking, strategy and execution to solve defined problems.
Evidence Based Challenge assumptions with data evidence, measurements and feedbacks.
Business Contribution Align product design strategy with product KPIs and business goal.
Cross-functional Collaboration with researchers, engineers, product managers, data scientists, and QA teams.
Scaling Experience Establish systems thinking and scalability into new opportunity for sustainable growth.
Current Product
I am currently helping people to discover potential diagnoses sooner for their loved ones
MySense.ai / Health Analytics
Contribution & Collaboration
Business Contribution
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals”
Product Lead / MySense
Objective Evidence
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board”
CTO / MySense
Selected Projects

Bliss. private beta / Personal Growing
NHS / Testing & Feedback
Lufthansa / Cabin System
COGS. beta / Cognitive Therapy