Hi, I’m Andy.
A Senior Product Designer who likes asking critical questions.
I specialise in transforming research insights into design strategy & execution that drive business impact. I help companies elevate their products and advance their design teams.
Lufthansa . Siemens . Hugo Boss . Charité . Groupify . NHS
Professional Highlights
User Centred Design Contribute research, workshops, interviews and testing.
Design Leadership Lead design thinking, strategy and execution to solve defined problems.
Evidence Based Challenge assumptions with data evidence, measurements and feedbacks.
Scaling Experience Establish systems thinking and scalability into new opportunity for sustainable growth.
Cross Functional Collaboration with researchers, engineers, product managers, data scientists, and QA.
Business Contribution Align product design strategy with product KPIs and business goal.
Current
MySense.ai / Health Analytics
Leveraging data science to provide health insights with AI. Helping customer identify potential diagnoses sooner for their loved ones by detecting individuals’ routine changes.
What people are saying…
Business Impacted
“Andy’s comprehensive understanding on customer insights significantly contributes to the provision of accurate designs that align with business goals.”
👨🏻 Product Lead / MySense
Objective Evidence
“Andy is good at communicating and reasoning behind the design decisions with supporting evidence to the team and taking feedbacks on board.”
👨🏻🦲 CTO / MySense
Design Influence
“Andy is a creative, out-of-the-box thinking, passionate designer with great interpersonal skills! He always pushed the business forward with design approaches from users feedbacks.”
👱🏻♀️ CEO / Mermaid Studios
Lufthansa / Cabin System
Discovering a new working system for cabin crew to improve their performance with user centre design specifically on flight attendants challenges.
NHS / Testing & Feedback
Framing a design approach that provides clear, accessible instructions, accommodates patient needs, and allows physiotherapists to track progress, ultimately aiming to make breathing therapy more effective and manageable.
Bliss. private beta / Personal Growing
COGS. beta / Cognitive Therapy
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